Rakuten / Rakuten Gratitude Day review and repeat-purchase checklist
Rakuten Gratitude Day review and repeat-purchase checklist
Gratitude Day is useful for existing-customer and member traffic. Reviews, shop experience and follow-up paths need to support repeat purchase.
Rakuten Gratitude Day
Search intent covered
- Rakuten stores preparing repeat-purchase SKUs
- Teams improving member point-day CVR
Review work before the sale
- Check recent reviews and low-rating causes on repeat SKUs
- Fix delivery, packaging and support issues in shop reviews
- Connect post-purchase follow-up to voluntary review requests
CVR checks
- Show repeat-purchase reasons in reviews and page copy
- Explain member point conditions clearly
- Show delivery, stock and returns early
Risks to avoid
- Do not rely on discount or point messaging before review trust is ready.
- Avoid presenting unverified campaign names as official sale names.
- Do not request high ratings, review content, or unnatural posting timing.
Official naming check
Rakuten sale names and campaign terms can change by event. Confirm the final name and conditions on official pages or in the seller dashboard before publishing ads.
Sale names capture search demand, but conversion comes from readiness before the event. Manage reviews, photos, FAQs, delivery conditions and ad SKUs in one checklist.
FAQ
Is Gratitude Day mainly for repeat-purchase optimization?
It covers both new and existing customers, but shop experience and repeat reasons are especially important.